Product Photos and Videos for TikTok Shop

TikTok's own advertising specifications describe 9:16 vertical video as the recommended format, with minimum resolutions rather than fixed sizes; the 1080 × 1920 figure everyone repeats is a sensible convention (9:16 at 1080p) rather than a documented requirement. What the platform does not publish is a text safe zone — the areas covered by the caption, the buttons and the shop card — so keep the product centred and any on-image text in the middle band, and check a real post before committing a template to your whole catalogue.

The format rewards motion because the feed is motion. A can dropping into water, a slow pour, a bottle turning in light: two seconds of movement built from your product photo will hold attention where a static image is scrolled past. Stills still matter — they are the product-card image in the shop tab and the first frame of a carousel — but for the feed itself, lead with a clip.

The other TikTok-specific pressure is volume. Creators and shops post daily, and a product that appears once disappears. Generating each week's clips and stills from the same product photo keeps output high without a shoot per post, and keeps the product looking identical across every appearance, which is what makes it recognisable.