Guides
Reference material on product photography, social formats and marketing visuals — written for brands, sellers and small businesses, and sourced from platform documentation rather than from other guides.
12 guides
Social Media Image & Video Sizes: What Each Platform Actually Documents
Instagram, TikTok and Pinterest image and video specs, taken from each platform's own documentation — plus which widely-repeated numbers are not official.
Updated 3 August 2026
Reels, TikTok & YouTube Shorts Video Specs (Plus the Safe Zone No Platform Documents)
Instagram Reels, TikTok and YouTube Shorts video specs from each platform's own docs, plus why none of the three publishes a real text safe zone.
Updated 4 August 2026
How Many Product Images Does a Listing Need — and Which Ones?
The shot list that answers every buyer question — hero, angles, scale, detail, lifestyle, use — plus what Etsy, Shopify and Amazon allow per listing.
Updated 5 September 2026
Skincare Product Photography: How to Shoot Bottles, Jars and Droppers That Sell
How to photograph skincare so glass does not blow out, droppers cast clean shadows and creams look fresh — plus the texture shot that converts best.
Updated 5 September 2026
Beverage Product Photography: Condensation, Labels and the Case for Video
Why condensation is the strongest cue in drinks imagery, how to keep a can label undistorted, and when a two-second pour beats any still photo.
Updated 5 September 2026
Bag and Handbag Product Photography: Texture, Scale and Hardware
How to photograph leather and grained bags so the texture reads, why one on-model shot prevents size returns, and why a hardware close-up earns its slot.
Updated 5 September 2026
Fragrance Product Photography: Making a Scent Visible
Perfume bottles are transparent, so the background becomes the product. How to light glass and caps, and how the scene communicates the scent.
Updated 5 September 2026
Wine and Spirits Product Photography: Dark Glass, Foil and the Gift Shot
How to light dark bottles so the silhouette survives, why foil and embossing clip before glass does, and why boxed gift staging is a separate shot.
Updated 5 September 2026
Jewelry Product Photography: Reflections, Sparkle and Scale
Polished metal reflects its surroundings and soft light kills a stone's fire. How to choose the scene, light for sparkle and show scale on-model.
Updated 5 September 2026
How to Make a Promotional Poster Without a Designer
One message, one image, one action: the layout rules that make a promo poster work, how much text it can carry, and how to make it from a product photo.
Updated 5 September 2026
Planning Seasonal Campaign Visuals: A Calendar for Product Brands
The retail moments that matter for product brands, how far ahead to prepare each, and how to produce a whole season's imagery from one product photo.
Updated 5 September 2026
Are AI-Generated Product Photos Allowed on Etsy, Amazon, Shopify and TikTok Shop?
What Etsy, Shopify, Amazon and TikTok Shop say about AI-generated product images, with each claim graded by whether the platform itself published it.
Updated 5 September 2026