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Product Photo & Video Guides

Reference material on product photography, social formats and marketing visuals — written for brands, sellers and small businesses, and sourced from platform documentation rather than from other guides.

13 guides

Platform specs
Platform specs

Social Media Image Sizes for Product Posts

Choose practical image export sizes for product posts and social campaigns. Compare ratios, preserve the product crop and resize in your browser.

Updated 4 October 2026

Platform specs
Platform specs

Short-Form Video Specs for Product Marketing

Plan vertical product videos with practical export settings. Check TikTok ad specifications, YouTube Shorts rules and safe-zone requirements.

Updated 4 October 2026

Listing basics
Listing basics

How Many Product Images Does a Listing Need?

Plan a practical 6-8 image product shot list, with a role for each photo. Compare platform limits and prepare a clear product image set.

Updated 4 October 2026

Product photography
Product photography

Skincare Product Photography: How to Shoot Bottles, Jars and Droppers That Sell

How to photograph skincare so glass does not blow out, droppers cast clean shadows and creams look fresh — plus the texture shot that converts best.

Updated 5 September 2026

Product photography
Product photography

Beverage Product Photography: Condensation, Labels and the Case for Video

Why condensation is the strongest cue in drinks imagery, how to keep a can label undistorted, and when a two-second pour beats any still photo.

Updated 5 September 2026

Product photography
Product photography

Bag and Handbag Product Photography: Texture, Scale and Hardware

How to photograph leather and grained bags so the texture reads, why one on-model shot prevents size returns, and why a hardware close-up earns its slot.

Updated 5 September 2026

Product photography
Product photography

Fragrance Product Photography: Making a Scent Visible

Perfume bottles are transparent, so the background becomes the product. How to light glass and caps, and how the scene communicates the scent.

Updated 5 September 2026

Product photography
Product photography

Wine and Spirits Product Photography: Dark Glass, Foil and the Gift Shot

How to light dark bottles so the silhouette survives, why foil and embossing clip before glass does, and why boxed gift staging is a separate shot.

Updated 5 September 2026

Product photography
Product photography

Jewelry Product Photography: Reflections, Sparkle and Scale

Polished metal reflects its surroundings and soft light kills a stone's fire. How to choose the scene, light for sparkle and show scale on-model.

Updated 5 September 2026

Posters & campaigns
Posters & campaigns

How to Make a Promotional Poster Without a Designer

One message, one image, one action: the layout rules that make a promo poster work, how much text it can carry, and how to make it from a product photo.

Updated 5 September 2026

Posters & campaigns
Posters & campaigns

Planning Seasonal Campaign Visuals: A Calendar for Product Brands

The retail moments that matter for product brands, how far ahead to prepare each, and how to produce a whole season's imagery from one product photo.

Updated 5 September 2026

Policies & decisions
Policies & decisions

Are AI Product Photos Allowed on Marketplaces?

Compare official listing-image guidance for Etsy, Amazon, Shopify and TikTok Shop. Separate actual product photos, visual mockups and marketing scenes.

Updated 4 October 2026

Brand workflow
Brand workflow

How to Create Consistent Brand Product Photos

Build a repeatable product photography brief with reference images, palette, lighting and framing. Review a coherent set in Glowya AI Studio.

Updated 4 October 2026