Platform specs
Social Media Image Sizes for Product Posts
For a reusable product-content workflow, 1080 × 1080 is a square preset, 1080 × 1350 is a 4:5 portrait preset, and 1080 × 1920 is a 9:16 vertical preset. These are working export choices, not universal upload limits. Pinterest recommends a 2:3 image such as 1000 × 1500. Preview the actual posting route because organic posts, API publishing and ads can have different requirements.
1:1
4:5
9:16
Updated 4 October 2026 · Official sources linked below
Working export canvases
| Use | Canvas | Review |
|---|---|---|
| Square product post | 1080 × 1080 · 1:1 | Product scale and thumbnail crop |
| Portrait feed creative | 1080 × 1350 · 4:5 | Supported ratio in your posting route |
| Vertical story / cover | 1080 × 1920 · 9:16 | Interface overlays and text placement |
| Pinterest standard image | 1000 × 1500 · 2:3 | Product visibility at feed size |
Only the Pinterest row is presented as a platform recommendation. The other rows are practical production presets, not claims about current upload maxima.
Should you crop or pad the photo?
Crop when the composition leaves enough room around the item. Use padding when cropping would remove handles, packaging or important product detail. A single source photo may need a different composition for a tall placement.
Keep text away from the outer edges and preview the final post. The size of a canvas does not tell you which parts an app's interface will cover.
Why can an app and a publishing API differ?
A platform can accept different assets for organic posts, ads and software-based publishing. A limit documented for one route should not be applied to all of them. Check the destination controls before producing a whole campaign.
How do you preserve the product across formats?
Keep the full product visible and compare its apparent size across the exports. For a campaign set, use the same palette and lighting direction even when the frame changes.
- Square
- Useful for a compact product view and cross-channel reuse.
- Portrait
- Gives more room for a product and a short headline.
- Vertical
- Needs deliberate placement around captions and interface controls.
Put the guide into practice
- 01
Choose the posting route
Identify the actual placement and publishing method.
- 02
Export the canvases
Use the browser resizer and review crop or padding for each format.
- 03
Preview the destination
Check the product, text and thumbnail in the destination app before publishing.
Official sources
Checked 4 October 2026. Recheck your destination before publishing.
A few things to know
Is 4:5 the maximum Instagram ratio?
This guide uses 4:5 as a working portrait preset. It does not claim that it is the current maximum for every Instagram posting route.
Does resizing recover missing image detail?
No. Start with a sufficiently detailed source. Enlarging a small photo does not recreate the product texture.
Can I use one crop everywhere?
Sometimes, but check each placement. Tall and wide frames may hide different parts of the product.
Make the next visual your own.
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