Product image size requirements by platform
The numbers marketplaces actually enforce — minimum and recommended sizes, ratios, file limits, formats and main-image rules — in one table, with the source and the date each row was last checked. Each platform has a free checker that applies these rules to your files in the browser.
Last checked 2026-09-06.
Marketplaces
| Platform | Recommended | Minimum / maximum | Ratio | File limit | Formats | Main image |
|---|---|---|---|---|---|---|
| Amazon Check my photos → | 2000 × 2000 px (1:1) | ≥ 1000 px longest side · ≤ 10000 px | any up to 5:1 | 10.00 MB | JPEG (preferred), PNG, TIFF, non-animated GIF | Pure white background; product ≥ 85% of frame; no text/logos/watermarks; no transparency |
| Etsy Check my photos → | 3000 × 2250 px (4:3) | ≥ 2000 px shortest side | 4:3 | 1.00 MB | JPG, PNG, GIF (no animation), HEIC, SVG — transparent PNG not supported | No colour rule; no transparency |
| Shopify Check my photos → | 2048 × 2048 px (1:1) | — · ≤ 5000 px | 1:1 (consistent across a collection) | 20.00 MB | JPEG or PNG recommended; WebP, GIF, HEIC, TIFF, BMP, SVG accepted | No colour rule |
| TikTok Shop Check my photos → | 1000 × 1000 px (1:1) | ≥ 600 px longest side | 1:1 | 5.00 MB | JPEG or PNG | Pure white background; product ≥ 80% of frame; no text/logos/watermarks |
| eBay Check my photos → | 1600 × 1600 px | ≥ 500 px longest side | any | 12.00 MB | JPEG recommended; PNG, GIF, TIFF, BMP, WebP, HEIC, AVIF accepted | No colour rule; no text/logos/watermarks |
Amazon
- Zoom only activates when the longest side is at least 1000 px; Amazon recommends 1600 px or more.
- The main image must be the product on a pure white background (RGB 255, 255, 255), filling 85% or more of the frame, with no text, logos, watermarks or props.
- Additional images may show lifestyle scenes, infographics and close-ups.
Checked 2026-09-06 · Seller Labs — Amazon product image requirements (2026); soona — Amazon image size specs
Etsy
- Etsy asks for at least 2000 px on the shortest side and crops thumbnails to 4:3, so keep the subject centred with breathing room.
- Etsy warns that files over 1 MB may not finish uploading on slower connections — compress before you upload.
- The first photo should be landscape or square so the search thumbnail is not cropped awkwardly.
Checked 2026-09-06 · Etsy Help — Listing photo requirements; soona — Etsy image size specs
Shopify
- Shopify displays square product images best at 2048 × 2048 px; the hard limits are 5000 × 5000 px (25 megapixels) and 20 MB per file.
- Themes size cards by the first image, so a mixed set of ratios makes a collection grid ragged — pad everything to one ratio.
- Shopify serves its own resized copies, so uploading the 2048 master is enough.
Checked 2026-09-06 · Shopify Help — Product media types
TikTok Shop
- Images under 600 × 600 px are rejected; 800 × 800 px or larger keeps them sharp on phones.
- The first image needs a clean white or neutral background with the product filling most of the frame — no text, stickers, borders or collages.
- Listings with fewer than five quality images cannot reach the "Good" listing tier that TikTok Shop uses for distribution.
Checked 2026-09-06 · soona — TikTok Shop image requirements (2026); Sizemarker — TikTok Shop product image requirements
eBay
- eBay rejects photos under 500 px on the longest side and recommends 1600 px so buyers can zoom.
- No borders, text, artwork or watermarks on listing photos, and no stock placeholders — the photo must show the actual item.
- Up to 24 photos per listing at no extra cost, so show every angle and any flaw.
Checked 2026-09-06 · img.vision — eBay image dimensions and size requirements (2026); PureProduct — eBay listing photo requirements (2026)
Social networks
Published recommendations per network. Every network recompresses on upload, so JPEG at quality 85–90 is enough. The social media resizer produces all of these from one photo.
| Network | Placement | Size | Ratio |
|---|---|---|---|
| Instagram post (square) | 1080 × 1080 px | 1:1 | |
| Instagram post (portrait) | 1080 × 1350 px | 4:5 | |
| Instagram Story / Reel cover | 1080 × 1920 px | 9:16 | |
| Pinterest pin | 1000 × 1500 px | 2:3 | |
| TikTok | TikTok cover | 1080 × 1920 px | 9:16 |
| Facebook post / link | 1200 × 630 px | 1.91:1 | |
| X | X (Twitter) post | 1600 × 900 px | 16:9 |
| YouTube | YouTube thumbnail | 1280 × 720 px | 16:9 |
| LinkedIn post | 1200 × 627 px | 1.91:1 |
Questions
- What size should product images be for most marketplaces?
- A 2000 × 2000 px square JPEG at quality 90 satisfies Amazon, Shopify, TikTok Shop and eBay in one file. Etsy is the exception: it wants 2000 px on the shortest side and crops thumbnails to 4:3, so a 3000 × 2250 px landscape master is better there.
- Should product images be JPEG or PNG?
- JPEG for photographs — every platform accepts it and it is 5–10× smaller than PNG. PNG only for graphics with hard edges or transparency, such as size charts and logos. Amazon's main image cannot have transparency at all, and Etsy renders transparent PNGs on black.
- Which platforms require a white background?
- Amazon requires pure white (RGB 255/255/255) on the main image, and TikTok Shop requires a clean white or neutral background on the first image. Etsy, Shopify and eBay do not mandate a colour, though a plain background photographs and crops better.
- How often do these requirements change?
- Rarely for dimensions, occasionally for policy (TikTok Shop added an AI-disclosure rule in 2026). Each row on this page carries the date it was last checked and the sources it was checked against.
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